A champion is someone who knows and likes your product, like a past buyer or a power user. When a champion starts at a new company, that company is one of your warmest accounts. Mark people as champions, and Ken watches their LinkedIn profiles for a move.

Champions don't have a page of their own. They are a view: press G then A to open Accounts, then click the Champions view above the list. It shows every account with a champion on it. To see the people themselves, click the People tab at the top of Accounts and pick its Champions view.

Mark someone as a champion

Pick any of these:

  • One person. Right-click them in the People list, or open the menu on a committee member on an account, and click Mark as champion. You'll find the same action in the person's side panel.
  • Several people. Tick them in the People list and click Mark as champions in the bar that appears.
  • A CSV file. See the next section.

Kenso confirms with a message such as "Marked Dana as a champion". People with the tag show a Champion chip in the People list.

To stop watching someone, click Remove champion (or Remove champions for a selection).

Import champions from a CSV

  1. Open Accounts and click Add, or click Add on the People tab.
  2. Under the import options, click Champions ("CSV, tagged Champion"). The Import champions from CSV window opens.
  3. Drop your CSV or click Choose file. Up to 5,000 rows and 5 MB.
  4. Check Map columns. You need a Full name (or a first and a last name) and a LinkedIn URL column. Kenso matches columns such as Title, Email and Account domain on its own.
  5. Check the first rows on Review, then click Import (the button shows how many people).

Everyone in the file is created or matched as a person and tagged Champion. A row whose domain matches no account still creates the person, without an account. That's normal for champions: you want to know where they go next, not where they were.

If some people were imported but not tagged, the summary says how many. Mark them from the People list.

What Ken does when a champion moves

Ken checks each champion's LinkedIn profile about once a week. After a big import, the first checks spread out over several days. When Ken sees a champion start at a new company, it:

  1. Adds the company to Accounts, or finds it if it's already there. A new account is owned by the teammate who marked the champion.
  2. Puts the champion on that account's committee with the Champion role, and updates their title.
  3. Adds a signal to the account: a job change, or a leadership hire when the new title is a leader role. The account shows up in the Fresh signals view and its score goes up. See How signals and tiers work.
  4. Runs the "Champion changed jobs" workflow. Ken set this workflow up in your workspace. It plans a short LinkedIn congratulation, with no pitch, that Ken drafts and that waits in Today for your approval. Nothing sends until you approve it.

The workflow skips the note when:

  • The move started more than a year ago.
  • The new account is Paused, Not a fit or Lost.
  • The champion already has a touch coming on that account.
  • Someone removed the champion from the account's committee.

The workflow sends at most 25 notes a day, so a burst of moves spreads out. It's yours like any other workflow: open Workflows to edit the note's instructions, pause it or delete it. Ken never recreates it, and the job-change watch keeps adding accounts and signals either way. See Automate your outbound with workflows.

Get the most from champions

  • Mark past buyers and power users, not everyone you've ever met. Each move adds an account, so a short list keeps the signal strong.
  • Import your customer champions once from your CRM export, with LinkedIn URLs.
  • Approve the congratulation fast. A note in the first weeks of a new job lands best.
  • Work the new account like any other. Read the brief, map the rest of the committee and add touches. See Work the account plan.

Who can mark champions

You need Edit access to Accounts, and your role must see every account in the workspace. Champions usually sit on no account, so someone who works only their own accounts can't mark or unmark them.

What Ken can do here

Press ⌘J and ask Ken to mark people as champions or remove the mark. Ken puts the Champion tag on them or takes it off, the same as the menu does.

If something goes wrong

  • "No accounts with a champion yet." Nobody on any account's committee is a champion yet. Mark someone, or import a CSV from Add.
  • "Ken needs their LinkedIn profile to watch for job changes." Add the person's LinkedIn URL. Hover the Champion chip: it reads "Ken watches them for job changes" once Ken can.
  • "You work only your own accounts, so you cannot ..." Your role sees only your own accounts. Ask a workspace admin to mark the champion.
  • "Champions are off for this workspace." Champions aren't turned on for your workspace. Contact Kenso support.
  • "... imported but not tagged Champion" Some people were saved but not tagged. Select them in the People list and click Mark as champions.
  • The Import button stays gray. Map a name column and a LinkedIn URL column first.
  • A champion moved but no note came. Check the list of skipped cases above, and check that the Champion changed jobs workflow is on in Workflows.

Related: Map the buying committee, How signals and tiers work, Automate your outbound with workflows, Account stages, views and the board