Campaigns
Build sequences, approve batches and read results.
8 articles
Choose your audience and split it into segmentsDecide who buys and why now, write your audience in one sentence, and split it into segments that each get their own message.Write cold emails people reply toThe five parts of a first email that gets replies, how long to make it, what to leave out, how to follow up, and how to get Ken to write this way.Personalize emails with AI variablesAdd an AI variable, write its prompt and fallback, check it on real leads, and keep each line short and tied to your offer.Build a sequenceAdd emails and waits, use variables with fallbacks, test versions, and write follow-ups that each give the lead a new reason to reply.Set a sending scheduleChoose when a campaign sends, how many emails a day, which inboxes send and when Ken stops, then launch, pause, resume or archive it.Approve outreach before it sendsKen shows you samples from each batch of first emails. Check them, then approve the batch or send it back for Ken to rewrite.Read campaign resultsRead the campaign list, the Analytics tab and the Leads tab, compare your reply rate with the range for your audience, and know when to act.Fix a campaign that isn't getting repliesRead the symptom in your campaign's numbers, fix the cause that matters first, and test one change at a time with versions.