How you turn Ken into your top performer: Ken’s first 6 weeks

At a glance

Day 1 is setup. Weeks 1 and 2 are warm-up, Accounts and campaign prep. Campaigns launch in week 3, and you have a real picture of results in week 5.

Day 1

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Stage

Set up

Warm up and start with Accounts

Launch and first replies

Learn and adjust

Scale what works

See the full plan: Ken, inboxes, campaigns and you

Accounts can send from your own mailbox from day 1, with no warm-up. Your part is to connect your apps on day 1, then spend about 15 minutes a day clearing Today and answering replies in Inbox.

Why the process works this way

Five ideas explain every step in the first 6 weeks.

• Facts first, emails later. Ken writes only from what he knows about your company, your offer and your buyers. So day 1 is about connecting your apps and giving Ken the right facts, not about sending.
• Email providers trust new inboxes slowly. Gmail and Outlook watch new inboxes closely. Warm-up and a slow start keep your email out of spam, so campaigns launch in week 3, not on day 1. Accounts can start sooner, because they send from your own mailbox.
• People reply on their own time. Replies come days after the email, and they peak 7 to 12 days after launch. So you judge campaign results in week 5, not the week you launch.
• Your coaching adds up. Every fact you fix, draft you edit and answer you rate makes Ken's later work better. The more you correct early, the less you correct later. Useful feedback on Ken's answers also earns you free credits.
• Ken earns more freedom over time. By default, nothing a prospect sees goes out without your yes, so the process needs about 15 minutes of you a day. Once you trust Ken's work, you can let him run steps on his own in Settings › Ken agent, the way you give a new hire more freedom as they prove themselves.

How your feedback changes Ken's draftsEvery week you correct Ken, the next drafts need fewer changes. By week 6, most drafts go out as Ken wrote them.

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

A line you changedA line kept as Ken wrote itApproved as is

Illustration only. How fast Ken improves depends on your feedback.

Day 1: Set up

Ken's first day. You show Ken around, and Ken learns your business. The goal: connect everything Ken needs, and start the two things that take time, inbox warm-up and your first campaign's workflow.

1. Sign up with your work email. Ken reads your website and, about 3 minutes later, shows a first plan with accounts and a first sequence. Ken pays for this first build. You see right away what Ken understood about your business.
2. Connect your apps. Everything you connect makes Ken smarter or saves you work. Your mailbox lets Ken read replies and learn your voice. Your calendar gives Ken real meeting times. Your CRM keeps Ken away from your customers and open deals. Start with the recommended apps below. How to connect your mailbox and LinkedIn
3. Build your first campaign with Ken. Ken shows his plan: who, offer, angle, segments and steps. Approve it, or choose Request changes with a note. The plan decides who Ken writes to and what he says. A note now costs a minute. Rewriting later costs much more.
4. When the campaign is set up, choose Start. Start doesn't launch the campaign. It starts the campaign's workflow, which builds and processes the list. This usually takes 12 to 24 hours, and at most 72. Starting it on day 1 means the list is ready long before your inboxes are.
5. Get sending inboxes on Delivery, or buy prewarmed inboxes to skip the wait. Ken sends your campaign email from these, and you need them before a campaign can send. A new Kenso inbox warms up for about 2 weeks, so each day you wait here moves your launch by a day. Which sending inboxes to get
6. Finish with the small things. Add a blocklist with your customers, partners and competitors so no campaign contacts them. Invite your team and turn on notifications for replies. Turn on Learn how I write under your Profile, so Ken drafts in your voice. It is off by default and needs a paid plan.

Recommended: connect these on day 1

Optional: connect these when you're ready

All integrations are in Settings › Integrations.

Weeks 1 and 2: Warm up, and start with Accounts

Learning the ropes. Ken works on a few accounts, and you check every draft. The goal: use the warm-up time well. Your new inboxes can't send campaigns yet, but Accounts and campaign prep can go ahead.

1. Let your new Kenso inboxes warm up for about 2 weeks. Delivery shows each inbox's warm-up status. An inbox that sends too much too early lands in spam, and a damaged reputation takes weeks to fix. That is why Kenso holds campaign email until warm-up is done.
2. Start with Accounts, beginning with your warm connections. Import your LinkedIn connections, move the qualified ones to Accounts and start their research. Accounts send from your own primary mailbox, so they need no warm-up, and people who already know you are the most likely to reply.
3. Turn on AI lead scoring in your campaign's workflow. Ken scores every lead from 1 to 10, and you choose the threshold in the workflow. Move your top leads, for example everyone scored 9 or 10, to Accounts, where Ken puts more effort into each person.
4. Get more campaigns ready, so they can launch as soon as the inboxes are warm. Each campaign's workflow takes 12 to 72 hours to build its list, so preparing now means several campaigns are ready in week 3.
5. From now on, do a daily check-in with Ken. It takes about 15 minutes, like a short daily catch-up with a new team member. Open Today and clear it: approve, edit or send back what Ken prepared. Answer replies in Inbox, starting from Ken's drafts. Correct Ken when he is wrong: fix the fact in Knowledge, or send the draft back with a note.

TodayFriday, October 90 of 5 done

Good morning

Overnight, Dana at Northwind opened your email a third time and Priya confirmed today’s 2 PM. 5 things to clear before 10 AM.

Your queue

Needs you 3

Northwind LogisticsCall Raj, 10 min, for context on MayaTo Raj BhattApprove⌘↵

Northwind LogisticsDinner invite, Nov 6 in ChicagoEmail to Maya ChenDue Oct 10

BrightwavePush call notes to SalesforceCall with Leo Park · 32 minDue Oct 7

Replies 2

Priya NairHalcyon HealthThanks, this is useful. Friday works. Can you send the full version first?Interested2h

Owen DiazQuarry HRNot this quarter, ping me in January.Objection1d

Try itClick a row, then use the buttons on its right. Hover anything to see what it does.

Main buttonsApprove ⌘↵Done ESnooze HUndo Z

What Ken does: warms the inboxes, processes your campaign lists, researches your accounts and drafts their first touches. What you see: account touches to approve on Today, and campaigns moving to Ready. How to work through Today

Weeks 3 and 4: Launch and first replies

First real work. Ken does more each day, always with your sign-off. The goal: launch your campaigns, build the daily habit and answer replies fast.

1. Launch your campaigns. A campaign's status shows Ready when every step is done: the list is built, the copy is approved and the inboxes can send.
2. Spend about 15 minutes a day on Today. Approve, edit or send back what Ken prepared. Nothing a prospect sees moves until you approve it, so a day without approvals is a day without sends and follow-ups.
3. Answer replies in Inbox within 48 hours, starting from Ken's draft, and book the meetings. Interest fades fast. A lead who waits 3 days for an answer often goes quiet.
4. Don't judge or change the campaign yet. People click first and reply 4 to 7 days later. Changing the message now restarts the test before it can show you anything.

Turn on the Reply Agent

The Reply Agent is off by default. Admins and editors turn it on under Reply Agent in the Inbox. Use Draft mode for the first 6 weeks.

What Ken does: sends a little more each day. Each new inbox starts at 5 campaign emails on its first sending day and adds 2 a day until it reaches the default of 25. Ken follows up, labels replies, drafts an answer for each and stops the follow-ups when someone replies. What you see: first clicks within 48 hours of launch, then the first replies. Replies peak 7 to 12 days after launch, and the first meetings land.

Week 5: Learn and adjust

First review. You look at the results together, and your feedback shapes what Ken does next. The goal: use the first real results to decide what to keep.

1. Compare segments in the campaign's Analytics: positive replies and meetings, not opens. Each segment has now sent long enough to show which audience and message work. Opens are unreliable because Apple Mail privacy hides them.
2. Keep what works, and change or stop what doesn't. Sending more to the winning segment gets more meetings from the same inboxes.
3. Accept the writing rules Ken suggests in Knowledge › Review. A rule stops you from making the same edit again and again. Ken uses a rule only after you accept it.
4. Check Delivery: bounces under 2%, and no inbox in Needs attention. Deliverability problems grow quietly. Catching a bad list or a failing inbox early protects all your other inboxes.

What you see: a real picture of which segment and message work, 10 to 14 days after launch. Ken's drafts need fewer edits.

Week 6: Scale what works

Trusted with more. Ken knows your business now, and you decide how much more to hand over. The goal: grow what worked, and plan for the time new volume takes.

1. Launch the next campaign, or grow the one that works. You now know who replies and why, so new campaigns start from proof, not guesses.
2. Add inboxes 2 to 3 weeks before you need the volume. Every new inbox goes through warm-up again, so volume you add today arrives in 2 to 3 weeks.
3. Keep moving your best leads to Accounts. The people who score highest or reply with interest are worth Ken's deeper, one-to-one effort.

What you see: a steady daily rhythm. Ken prepares the work every morning, and you approve, reply and decide.

When results show, and why it takes time

Expect a real picture of results 10 to 14 days after your first campaign launches, which is usually week 5. The wait is not Ken being slow. Email providers trust new inboxes slowly, and people take days to answer. Sending too much too soon lands your email in spam, and that is much harder to fix than a slow start.

How much you can send

Your daily volume is your number of inboxes times each inbox's daily limit. By default, each Google or Outlook inbox sends up to 25 campaign emails a day. For example, 10 inboxes at 25 emails a day each send about 250 emails a day at full volume. A first campaign of 2,000 people with 3 emails each is 6,000 emails, so it takes about 24 sending days, plus ramp-up.

What to watch, in order

Each number depends on the one before it. If your emails land in spam, nobody clicks. Without clicks, there are few replies, and without replies, there are no meetings. So check these numbers in this order, each at the time shown. If one looks weak, fix it before you worry about the next one, and don't judge a later number before its time.

1. Deliverability first, from week 3. Inboxes healthy on Delivery, bounces under 2%. Above 3%, pause and clean the list. Kenso pauses a campaign on its own when more than 5% of its emails hard-bounce.
2. Clicks, from 48 hours after launch. A click is a real person in your audience who read the email and visited your site. Ignore opens, because Apple Mail privacy makes them unreliable.
3. Replies, in weeks 3 and 4. Count positive replies by segment, not total replies.
4. Meetings, from week 4. The number that matters most.

If the Kenso team runs your outbound

On Performance, the timeline is the same, but the team does the setup with you.

1. Onboarding call. The team asks about your buyers, their problems, your numbers and your offer.
2. Copy and list for approval. You get 24 to 48 hours to review them. Domains warm up at the same time.
3. Launch call (15 minutes). You choose Launch yourself.
4. Early update, about 3 days after launch. A short video of what is sending and the first signals.
5. Results call. What worked by segment, and the plan for month 2.
6. Check-ins every 2 weeks for the first 90 days.

Next: part 3Good to know