Meet your new hire
Start with Ken's CV: what he can already do, and how he works. Like any new hire, he doesn't know your company yet, so the rest of this guide shows how to train him.
Ken's CV
I'm a hard-working AI sales assistant, and I have only ever worked for one company: Kenso. I research, write and follow up every day, for every person you add, and I always ask before anything goes out. I know how to sell. Now I'm ready to learn how you sell.
- I research each company and find the people who decide, influence or block a deal.
- I check for signals every morning: funding rounds, hiring pushes and new sales leaders.
- I write emails, LinkedIn messages and replies, based on my research.
- I send and follow up after you approve, and stop the moment someone replies.
- I label every reply, such as Interested or Objection, and draft an answer.
- I work with more than 280 million contacts already inside Kenso.
I work every day, from day 1. No holidays, no sick days.
Ken's contractReady to hire Ken?Like what you read? Hire Ken, then keep reading to see how you train him and what his first 6 weeks on your team look like.Training Ken
A new hire learns your company from people and documents. Ken learns it from the apps you connect and the corrections you make. Your input is what makes Ken better.
Everything Ken learns is kept on the Knowledge page in the Kenso app: your company, your offer, you, and each account. Ken reads it before every draft, and you can open it any time to check or fix what he knows.
The more you train Ken in the first weeks, the less you correct later. By week 6, Ken knows your business, and you can let him do more on his own.
In training at your company
| What Ken learns from you | Where he learns it |
|---|---|
| Your company and offer. What you sell and why it's different. | Your website and Knowledge |
| Who you sell to. The buyers he should write to. | Your first campaign plan |
| How you sound. Your words and tone. | Your sent mail, with Learn how I write on |
| How you sell. The questions buyers ask, and your answers. | Your call recordings |
| Who not to contact. Customers, partners and open deals. | Your blocklist and CRM |
| What good looks like. What you change in a draft, and why. | Your edits and notes |
Campaigns, Accounts and Workflows
Ken works in two ways, and you can use one or both. With Campaigns, he reaches many people with one offer, sending in batches you approve. With Accounts, he works on your best-fit companies one by one: he researches each company, finds the people who decide, and plans each touch with you.
| Campaigns | Accounts | |
|---|---|---|
| Who it's for | Many people with one offer | Your best-fit companies and people, one by one |
| How it works | Automated. Ken sends a sequence of emails and messages in batches you approve. | Hands-on. Ken researches each company, finds the people who decide and plans touches you approve one by one. |
| Effort per person | Low | High |
| Sends from | Warmed sending inboxes | Your own primary mailbox, so no warm-up is needed. You can also use your sending inboxes. |
| When you can start | Week 3, after warm-up | Day 1 |
Workflows are the automations behind them. When you create a campaign, the steps that build its list (find people, qualify them, find their emails, score them, write their lines) are the campaign's workflow. The sequence is the emails and messages each lead gets. How to choose between Accounts and Campaigns
Sending inboxes
Campaigns send from sending inboxes: extra inboxes on new domains, so your main company domain stays safe. Accounts send from your own mailbox, so they don't need them, but they can use sending inboxes too.
You buy Kenso inboxes on the Delivery page. Kenso warms up only the inboxes you buy in Kenso, and shows the total price before you buy. Prices are per month.
| Inbox | Price | Warm-up |
|---|---|---|
| Kenso inbox on Google or Outlook | $4 per inbox a month, plus the domain | Kenso warms it up, about 2 weeks |
| Kenso SMTP domain | $30 a month per domain, with up to 50 inboxes at no extra cost per inbox | Kenso warms them up |
| Kenso Azure domain | $50 a month per domain, with up to 50 inboxes at no extra cost per inbox | Kenso warms them up |
| Prewarmed Kenso inbox | $6 once, then the monthly inbox price | Already warm, so you can send sooner |
| Your own Google Workspace, Microsoft 365 or SMTP inbox | No Kenso charge | Not warmed by Kenso. Use your own warm-up tool. |
After day 1, Ken has what he needs. Once your apps are connected on day 1, Ken uses everything to research, write and follow up. From then on, all he needs from you is feedback: approve what's good, fix what's wrong, and send back what misses. Part 2 shows what that looks like, week by week.
Next: part 2How Ken improves, week by week